We are now seeing dozens of businesses sign up on Bizyhood each day to “claim” their business listing on our site. We are thrilled to see that number growing, but this has also alerted us to many local SEO mistakes that people make. These misconceptions make efforts to improve Local SEO more difficult! We’ll clear a few up for you:
- Putting Name/Address/Phone/Business Hours in the business description – many business owners know that your NAP (Name/Address/Phone) should be consistent across all citation sites, which is why many businesses sign up on different directory sites. But we also see some businesses taking it too far and trying to add their NAP info anyplace they can, thinking that the more places they show their NAP, the better off they are. Ironically, it’s just the opposite. You should only have your NAP displayed once per citation site, and you should make sure (if possible) that the directory site is using schema.org markup to clearly identify your information properly. Schema markup tells the search engines specific information about your listing so it’s clear what is an address, a phone number, and so on. So you don’t have to mention them multiple times…
