In a market inundated with me-too messaging, thought leadership has shifted from a nice-to-have to a must-have. Thought leadership today is a key differentiator and an integral part of the value proposition provided to customers. ITSMA has identified five hallmarks of truly great thought leadership programs, from development to dissemination:
Five Hallmarks of Truly Great Thought Leadership
- Post author:CopyRanger
- Post published:September 12, 2014
- Post category:Marketing
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CopyRanger
Rick Duris is CopyRanger.