Buy me, buy me, buy me!!!
Not what you want to hear. Sure it’s implied, but as soon as even the most straightforward of online purchases becomes that much more brazen, that’s when us consumers start to rethink our behavior.
So what makes for great ecommerce copywriting? What’s the difference between a quality product listing and a boring list of specs? Does it even matter?
Surely product copy is all about manipulation or at best, gentle coercion?
