Even the most experienced email marketers make mistakes—sometimes time and again. This article discusses five such mistakes and offers tips so you don’t sacrifice your emails to the junk folder.
1. Leaving the Subject Line for Last
You spend all that time perfecting the creative, the message, the positioning, copy, offer, content, disclaimer, targeting of the audience, and you’re getting ready to launch. Wait… that’s right, you still need a subject line! Hurry, just use the email header! This mistake happens more than you would think. Suddenly, the subject line becomes an afterthought.
