Meerkat blew up faster than Rebecca Black’s hit song, “Friday”.
The premise of the application is simple, it allows users to easily stream live video from a mobile device with real-time interaction.
Live streaming isn’t a new marketing tactic or very innovative in isolation, but Meerkat simplifies the entire process by automating the shoot and share process. Meerkat makes streaming and sharing content simple, efficient and engaging.
For now, the Meerkat app is only accessible using a Twitter account. It gives users the power to stream live video directly inside the app to a user’s Twitter network for the masses to consume and interact with onscreen. The content then vanishes similar to Snapchat once the video is done airing unless it’s saved to the creator’s phone…
