On September 24th I had the opportunity to participate in a webinar hosted by David Malmborg from Right Intel. We discussed five important data points that are really good leading indicators of your eventual success (or unfortunate misfires) in content marketing. These are important metrics, but too many companies don’t pay any attention to them.
First off, I want to mention a caveat that these are not the most important metrics to track – revenue, leads, and metrics that directly impact a business’s bottom line clearly outweigh these metrics. The metrics I’m covering here are some fun and rarely-used metrics that are fascinating to track and can have a powerful influence on the quality and direction of your content marketing.
We covered them all in detail, which you can hear in the webinar replay, but I thought it would be valuable to go over each metric here to provide an overview and suggest some strategies for using them to build your campaign.
