Content Marketing Ideas: The Only 5 Sources You’ll Ever Need
99% of marketers believe a steady flow of content ideas is important for marketing success. To achieve this, you need one new idea per working day on average.
The challenge: Content marketing ideation.
Roughly 50% of marketers have trouble generating enough content marketing ideas to make their marketing successful according to Kapost’s 2015 Content Ideas Survey of 377 B2B marketers.
Deeper examination of Kapost’s research reveals that senior executives believe they have sufficient content marketing ideas while the actual business content creators don’t. This shouldn’t be a surprise. Most senior executives are often removed from tactical day-to-day processes…