.jpg)
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend. The report also notes that ad spend on social networks is expected to grow by 29%, totaling $19.8 billion, by 2015.
Facebook’s social advertising dominance is especially impressive given that Facebook hasn’t any presence in China, which is the 3rd largest worldwide market for social network ad spend with 8% market share (the US has the largest market share with 41%; the UK is number two with 8.2%). Another notable stat from the Strategy Analytics report shows the US had the highest social network ad spend per social network user at $31.37 in 2014. Moreover, this number is expected to increase 27% to $39.84 in 2015. Beyond social advertising, Facebook remains the largest social platform, accounting for 68% of all social network users globally.
So Facebook is the dominant player in social media, and by extension, social advertising…
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
