One thing constant about Facebook is that it will change. As a Facebook Business Page Owner, it is a constant challenge keeping up with all the changes. Have you been struggling to get your useful content seen by your fans? Here are some tips that I have picked up from Facebook Expert, Mari Smith, recently during Social Media Examiner’s Social Media Success Summit 2014, that will help you.
You may have noticed that the number of people who see your Facebook Page Posts has declined. Facebook has definitely moved into a “Pay to Play” model and it is now estimated that your posts on your Page will only reach 6% of people who have Liked your Page. This is very frustrating.
The amount of content posted on Facebook has increased dramatically and most people now have more Facebook friends and have Liked more Facebook Pages than they did a few years ago. At any time the average person would have 1500 – 15000 possible stories to see each time they log in, but due to Facebook’s Algorithm (also know as Edgerank) they will only be shown up to 300 posts.
The posts that each person gets to see will depend on:
