As the platform continues to grow, many marketers are looking to Instagram as the next big opportunity. Now with more than 400 millionmonthly active users – beating Twitter on that stat – Instagram is making moves towards increased monetization, with new ‘Shop Now’ buttons and an expanded ad platform, giving all businesses access to Sponsored Posts. But beyond the basics of buying ad space, the true key to social media marketing effectiveness is in understanding what people use the platforms for, and what audiences will best respond to in each space.
To help with this, Facebook has published new research examining what resonates most with Instagram users, providing a range of valuable insights into how and why people engage with content on the visual platform. Partnering with research group Sparkler, the team surveyed more than 2,000 people aged 18-34 across France, Germany and the UK to get their views on all aspects of Instagram content – and their findings may just change the way you approach content on the visual platform.
Here’s what they discovered…
Facebook Releases New Research Into How to Maximize Audience Response on Instagram
