A new year gives rise to fresh opportunities to engage customers. When done right, a social media contest can be a great vehicle for driving engagement and rewarding brand loyalty. It’s also an easy way to get new Likes, email subscribers and sales leads for your business.
Facebook’s user base and low barrier to entry makes it a popular platform to hold contests. But there’s more to a successful contest than just collecting Likes. There are strict rules in place, and coming up with Facebook contest ideas can prove challenging.
Before you start handing out prizes, familiarize yourself with Facebook’s contest rules. Then read on for inspiration from some of our favorite branded examples…
