Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing internet marketing tools, while others have been created to support the very specific needs of content marketers.
In the content marketing space, marketers invest most in curation and aggregation, content creation, and workflow (Altimeter). As for the greatest challenges facing them today, content marketers identified lack of time/bandwidth to create content, producing enough content variety and volume, measuring content effectiveness and lack of budget as their top concerns, according to aLinkedIn Group Partner survey.
Finding the best content marketing tools to address these specific issues (or more likely, a group of tools that play well together) should be at the top of every content marketer’s list.
