A few days ago, I was chatting with a friend, who is super smart—has-a-PhD-in-Chemistry-type-smart. I mentioned that I’d taken on a new client who had commissioned some thought leadership work. To which she said: “Great! But what is thought leadership?”
The thing about really smart people is that they’re not afraid to speak up when they don’t know something. And, our conversation made me wonder: How many other people out there don’t know what thought leadership is—but smile and nod when it comes up in conversation? My guess is a lot more than I realized. So, the question (apparently) on everyone’s mind is: What exactly is thought leadership?…
Everything You’ve Wanted To Know About Thought Leadership (But Were Scared To Ask)
