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Marketing Land’s all-new fifth edition of the “Enterprise Web Analytics Platforms 2015: A Marketer’s Guide” examines the market for enterprise Web analytics software and the considerations involved in implementing these tools in your business.
Web analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. With the explosive growth of social media, video and mobile, understanding the contributions and relationships of these channels to website traffic and conversions has become significantly more important…
Enterprise Web Analytics Platforms 2015 — New Marketing Intelligence Report
