Old Agency Moneymaker Is Back in Vogue: Search
What good is digital content if no one can find it? That’s a question driving growth at agencies as marketers rediscover search-engine-optimization’s role in making or breaking a campaign — and selling product.
“A lot of our clients are starting to put a heavy focus on organic search,” said Huge’s director of marketing and SEO, David Sosnowski, referring to services meant to boost a marketer’s search results often without the use of paid media. “Traditionally in the past it’s been almost left out of the process.” He attributes much of the growth in SEO to brands’ emphasis on content marketing.
Emphasis on Content Marketing Revives Agency SEO Efforts and Revenues
