Once upon a time… Email marketing was considered the most powerful marketing technique. It was hailed as the Holy Grail of marketing. Companies could reach out to customers, discuss issues first hand with them and drive them towards sales point.
Fast forward a few years and people are complaining about spam and unsolicited mails, left, right and center. So what went wrong? What forced governments to introduce laws which made it mandatory for companies to ask for permission (and corroborate it) before sending out emails? How did email marketing go from the greatest to the most hated marketing technique? (Okay, that dubious distinction is still held by popups.)…
Email Marketing War: The Conflict of Content, Design and Deals
