In a digital world, where 72% of U.S. adults prefer communication with companies through email, how do you capture new email addresses?
Acquiring emails for our list is a continuous task. We have to work to not only retain the list we have, but to also grow it to build a larger audience of prospects and customers.
In fact, 63% of marketers reported “growing and retaining subscribers on our list” as a marketing goal, according to the MarketingSherpa Email Marketing Benchmark Report.
But with so many tactics and strategies out there, where do you begin?
In the Benchmark Report, we asked email marketers several questions about the different tactics out there. This MarketingSherpa blog post will break down the five most effective list building tactics, as reported by your peers.
