Gmail Sponsored Promotions, improving deliverability and boosting response rates were among the topics that captured readers’ attention in 2015.
The most venerable discipline in online marketing, email, continued to grow and develop in 2015 — experiencing change in part because the growth of mobile has made email an “anywhere, anytime” platform.
The columns that interested Marketing Land’s readers most in 2015 included several of Susan Waldes’ looks at Gmail — both Gmail Sponsored Promotions and Gmail ads. Gmail also made waves with the release of Inbox by Google, a new interface for the application, and through Tom Sather’s look at Gmail Postmaster Tools…
Email Marketing In 2015: The Most Popular Columns Of The Year
