Email marketing is an important strategy to generate new leads, widely used since many years.
The purpose of this strategy is to “convert” contacts, interested in your business, in potential customers who are going to increase your mailing list database.
This operation is called lead generation, as an action that allows precisely to generate a list of people who show interest in your products or services.
Email marketing is probably one of the most effective weapons available to expand your business.
Promoting products and services and providing relevant information through an adequate newsletter service, is just one of the steps in the process of email marketing.
Email Marketing: How to Increase the Number of Your Contacts
