The proportion of companies that are unaware of the benefits of marketing automation continues to drop as technology adoption increases.
Meanwhile the number of companies stating that they are ‘very’ or ‘quite’ clear on the benefits of marketing automation has increased by 6% to 88%.
This comes from our brand new 2015 Email Marketing Industry Census, produced in association with Adestra.
This report looks in detail at the approaches taken and the resources given to email marketing, as well as issues regarding effectiveness, marketing automation, mobile and the future of email based on the input of over 1,000 client-side and agency organisations…
