Fall foul of the law surrounding email marketing and you could receive a fine of £5,000 from the Information Commissioner, as well as suffer losses through civil claims. Here are five key points to think about regarding email marketing and your legal requirements.
Obtaining Permission to Send Emails
The starting point with any email marketing strategy is your database – who are you going to target and with what message. There is a difference between business emails and consumer emails and the permission for sending email marketing campaigns to each…
