Email marketing is an essential part for every conversion optimization strategy. It has long been used to reduce cart abandonment, increase returning customers and of course build and maintain a relationship with customers. Email marketing also has a large return of investment and over 86% of subscribers say they find them useful. In fact, the percentage of people deleting email before reading them has gone done from 60% to 40% in the last 4 years (statista).
Clearly there is much in it for brands to collect email subscribers and grow their lists, but what’s in it for the subscribers? In late 2014, research showed that 80% of consumers signup to email lists to receive discounts. Others said they signup to receive exclusive offers and updates…
