Email Marketing Isn’t Dead. The average office employee receives about 80 emails per day, and it’s expected there will be more than 4.9 billion email accounts by 2017. With that kind of volume it’s suffice to say that email is a communication and marketing tool with great potential. However, in recent years, with the increase in junk email and spam, many are calling into question the use of email campaigns as an effective marketing strategy.
Contrary to what you may think, email marketing is far from dead. It remains a highly effective strategy and a core component of content marketing. It’s highly adaptive and flexible and it can be used to promote your business in a variety of ways.
“Email marketing is important for any business, and what should not be ignored and forgotten is that it is very inexpensive. You can incorporate it into any kind of marketing plan that your business might have, without having any additional costs. This way, if you get anything from it, you will, basically, get something for nothing. Creating profit, without spending any money, is something that every serious business will take into consideration,” says Ivan Dimitrijevic in The Importance and Benefits of Email Marketing.
Email Marketing: 5 Benefits And 10 Success-Driving Tips
