There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals.
So before sending your next email, pause for a few minutes and ask yourself: What is the goal of my email marketing? Is it to grow my subscriber database? Generate more leads? To convert more existing leads into customers?…
Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking
