When it comes to generating more revenue, some eCommerce startups focus heavily on acquiring new customers by increasing the traffic. Maybe that’s the right choice for them especially if they’ve just rolled out their store or if they haven’t gained much traction in their niche circle.
However, if you’ve been in the industry for a while, aside from customer acquisition, you’ll need to look at other measures as well to generate more revenue. In fact, according to a study, 70% of companies agree that it’s cheaper to retain a customer than acquiring one and 49% say that they achieve better ROI by investing in relationship marketing over acquisition marketing…
Ecommerce Marketing: 6 Ways to Improve the Revenue Without Increasing Traffic
