Content marketing can be incredibly effective at strengthening your brand, but it is not a promotional tool.
Simply blasting out promotional messaging will not drive sales, rather it will alienate your customers and waste your valuable time, effort and resources.
To fully realize your content marketing’s potential, remove sales from the equation and instead deliver value.
Making a promise of value that aligns with your brand’s strengths will help you earn the right to sell to your customers and will make the audience for these messages both larger and more receptive than they ever would have been through promotion alone…
