Business development and marketing go hand-in-hand. And when they are in sync, your professional services firm can see increases in visibility, growth, profitability, and more.
For this to happen, each team needs to understand the other and how to best support one another. But time and time again, we’ve seen that this often isn’t the case.
There are quite a few opportunities for these two distinct groups to work together toward their common goal: growing the business. To be successful though, it’s important to understand each team’s different roles and responsibilities and then examine how the two can best collaborate to support each other’s efforts…
Driving Business: When Business Development and Marketing Are in Sync
