Customers are savvier than ever – especially when it comes to interacting with businesses online. Potential customers are just as interested in being entertained by your business’s witty marketing girl and her funny yet info-taining (informative and entertaining) blogs as they are about buying your products.
According to the Content Marketing Institute, 80% of decision makers prefer to get company information in a series of articles versus advertisements.
In order to drive sales, content marketing must be at the core of all your marketing initiatives. Without a clear and effective online content strategy, potential customers can get stuck in the labyrinth of the sales cycle and fall through the cracks without making a purchase…
Drive More Business! How to Use Content Marketing to Drive Sales
