Email marketing is hands-down one of the best methods that you can use when communicating with your existing or prospect clients. That’s a fact.
Unfortunately, with so much spam and unsolicited emails being sent nowadays, the recipients have become wary with the emails that they’re receiving.
In fact, first time emails offering unsolicited direct offers are often frowned upon and are marked as spam or downright deleted. Of course, for businesses who are just starting and aren’t quite familiar with how to use email marketing effectively, this has proven to be detrimental to their business’ success.
However, for seasoned marketers who know the ins and outs of email marketing, they have found an effective way of getting around this hurdle. Because of this one technique that they are using, they end-up thriving with their email marketing campaign despite all the spam emails circulating in the web.
What “one technique” am I talking about, you might ask? Drip marketing.
To get maximum ROI on your email marketing campaigns, you need to have a more structured approach behind your campaigns, that’s where you can leverage on drip marketing.
What is Drip Marketing?
As the name suggests, it is a continuous set of emails being sent to your mailing list, customers, and prospects over a certain time interval. These emails can be either informative articles, offers or just help inquiries.
Drip marketing takes the intended audience from just being prospects, to becoming actual buying customers by establishing a level of trust with them through the emails that you’re sending.
Drip Marketing – What It Is and Why You Need to Start Using It NOW!
