We’ve all heard the question: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” I can’t answer that philosophical hairball, but let me ask a similar question: Is a product still as great as you think it is if no one knows about it?
For your product and company to succeed, you need to get the word out to buyers.
So, yes, you need to do marketing to draw potential customers in; you can’t just sit back with a glass of wine while customers Google your product and come to you in droves with fists full of cash. That’s not how marketing works. And good thing, too… because we’d all be out of jobs.
Top-of-funnel marketing is all about engaging prospects with thought leadership and content marketing—and not beating prospects over the head with hard-sell tactics…
