The average worker sends out about 34 emails a day, according to the Radicati Group. Those emails are exchanged with prospects, customers, suppliers, and business partners, creating a great opportunity to educate and inform contacts by means of a small, yet useful marketing tool: the email signature.
Email signatures include the sender’s contact information, job title, and company information. Besides providing useful contact information, the email signature can be used to build company brand awareness, provide company news, and encourage social media interaction.
Instead of using this tool to its full potential, however, many business emails do not include an email signature at all. And when they do, the email signature is often unprofessional or incomplete.
But by ensuring that each email that your company sends out includes a professional and consistently branded email signature, you can…
Don’t Underestimate the Marketing Power of Your Email Signature
