When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it. Makes sense, right?
And people do notice how long a page takes to load. According to Akamai, a delay beyond two seconds can cause viewers to abandon a page — and for every additional second after that, the abandonment rate increases by 5.8%.
Not to mention, Google had admitted to using site speed in web search ranking, as faster sites tend to create happier users. If that’s not enough to make you reconsider the size of your pages, Google also recently announced that more Google searches take place on mobiledevices than on desktop, where spotty internet connections and slow data speeds make it even harder to load large page sizes…
Don’t Make Them Wait: How to Reduce Page Weight on Your Website
