My friend Ryan Sauers is publishing a new book called “Would You Buy From You: Your Brand Makes All the Difference.” (Visit here to pre-order) One of the issues Ryan diagnoses in the book is that businesspeople often worry about letting out their “brand secrets” and fret about sharing their “secret sauce”? He asked me what I thought about “secret sauce” and its impact on content marketing. Here’s what I told Ryan:
The Curse of the Secret Sauce
All businesspeople – and especially professional service providers – at times fall prey to the curse of the “secret sauce“; the belief that they possess insights, process, or know-how that is theirs and theirs alone. Often, businesspeople will limit the scope and scale of their content marketing and overall information provision because they are afraid to reveal the secret sauce.
There are three main problems with that psychology and philosophy:
