If you haven’t noticed, conversion rate optimization (CRO) has become a more critical and powerful tool than ever for increasing revenue. For statistical satisfaction and tangible results, it’s hard to beat A/B testing. It’s one of the most heavily used CRO methods and is effective for testing everything from emails to landing pages. If you want to improve your bottom line, there’s typically no better place to start. But what if, after months of trying A/B testing, you still haven’t seen the rate of return on investment you had hoped for? One of these common A/B testing myths just might be sidetracking your success…
Don’t Let Your CRO Strategy Fall Prey To These Common A/B Testing Myths