If your business website could talk, what would it say to your visitors? But wait, your website does talk! And what it tells your prospects may make or break your online marketing efforts. Does it communicate what you intend and does it do so effectively? If not, what can you do to correct this?
We’ve established time and again that content is the most important component of your online marketing strategy. But the first impression a visitor has about your site is often determined not by the substance of your content, but by how your site and its pages look. The success of that first contact is often determined by your site’s optics and the visitor’s decision to stay and look around or leave the site is formed in those precious few seconds when they land on one of your pages…
