Know the right time to move from marketing execution to marketing strategy
Your start-up is gaining momentum. You and your co-founders are close to perfecting your product offerings and roadmap. All of your hard work of cultivating a healthy sales pipeline is beginning to pay off and potential investors are starting to pay attention.
This is a pivotal time in the life of your business. Game-changing growth is in your sights. As you and your founding team prioritize and reconcile long-term transformative goals and resource requirements with short-term needs, you are no doubt facing tough investment decisions…
