Last week, I found myself rocked back in my chair, eyes to the sky, taking deep breaths, hoping and praying for a miracle. I wasn’t searching for a real miracle, but rather a minor business miracle.
I was hoping for a particular client to suddenly “get” content-driven marketing, because after months of preaching and practicing, the message simply wasn’t sinking in.
And in that moment, it occurred to me that maybe, just maybe, this company understood content marketing, but didn’t have a culture to actually allow it to grow and flourish.
It got me thinking, “How much does company culture matter to a successful content marketing approach, and what type of culture is required for success?”…
Does Your Company Have the Culture for Content-Driven Marketing?
