For many businesses, it’s something that gets done when desperation kicks in.
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One of the biggest reasons for businesses failing to market themselves is that they don’t allocate enough quality time to the marketing. In fact marketing is really just an afterthought, or in some ways an irritation, and the busier they get the less they do, until things get urgent.
Successful businesses are normally good marketers. They know it is important and they make sure they devote the time necessary to market their business regularly. This is the key to their success, not the amount of money that they spend on marketing but the amount of good thinking and creative time that they spend on their marketing…