The latest trend in ecommerce and marketing images is pretty obvious, especially if you’ve visited the Apple website lately. They’re not the first or the only to use hero images, but they’re one of the most visible—and they use them a lot. If Apple uses them, they must work, right? Before you embark on a mission to change everything on your website, let’s take a look at some important information.
What Are Hero Images?
If you’re not sure what hero images are, take a quick look at Apple’s website, Tommy Hilfiger’s, or Ulta’s. The first thing you see on those pages is an image that takes up more than 70% of the visible screen. Links and CTAs are located within the image or overlaid so as to be visible and usable by visitors…
