It has been almost a year since Google introduced AMP, short for Accelerated Mobile Pages. AMP is essentially an alternative version of your website that is designed using the AMP standard. The alternative version of your site is hosted on servers around the world, instead of your own. AMP pages are fast, but not-fancy.
Early adopters are unequivocally praising the speed gains and the consequent benefits to their website. The promise of cutting down page load time by four times attracts many. What’s more, AMP pages consume eight times less data.
But the most important question for site owners is – do accelerated mobile pages improve SEO? Let’s find out…
