Over the last decade, the art of marketing has become incredibly complex, largely due to the number of touch points across which marketers must relevantly engage the modern-day consumer. As technology evolves, however, and brings new and ever-more enticing gadgets to market, so grows the set of tools with which to spark conversation and build long-lasting consumer relationships.
This past year, the launch of several new devices has inspired yet another wave of transformation that will further alter the way people communicate. Regardless of a company’s size — be it startup, small business or enterprise brand — every type of marketer will need to learn how to effectively communicate via these new and disruptive mediums. Here, three cutting-edge technologies that will impact the way marketers engage with the consumer in 2015…
Disruption Yet Again: 3 New Technologies That Will Transform Marketing