B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers.
These findings and more come from the Content Marketing Institute/MarketingProfs sixth-annual content marketing survey, B2C Content Marketing 2016: Benchmarks, Budgets, and Trends – North America,sponsored by TrackMaven. The 2016 B2B survey results were released two weeks ago.
We offer a few highlights of the 2016 B2C content marketing survey and encourage you to read the full-length report for the comprehensive results…
Discover 4 Key Differences Between B2C and B2B Marketers [New Research]