Only the most conservative laggard marketers have yet to embrace digital trends. Global brand and retail spend on digital marketing activities will reach nearly $200 billion in 2015, that’s up by 15 percent on 2014 levels, according to the latest market study by Juniper Research.
The study observed that nearly 70 percent of the net increase on digital marketing spend this year would be concentrated on the mobile channel, as legacy brand strategies evolve to deliver campaigns within an omni-channel digital environment…
