2014! What a year for all things digital! This past year, almost each month had been a wonderful new surprise that made content managers, inbound marketers and project managers to make a step further into exploring the possibilities of the great digital world.
In the UK, instant messaging overtaking text messaging and mobile search exceeding desktop search has once more proven that mobile holds the future and millenials confirmed with pride that they do not mind sharing their data with brands online. Google came with a few surprises, such as abandoning Google Authorship, declaring ranking boost for HTTPS/SSL sites and bringing yet another update causing upheaval on SEO strategies. Forbes declared 2014 the year of insights and analytics and everyone is fond of discovering how to measure even content quality.
For all these and much more that happened, we believe that 2015 will be an even more fascinating year and we already anticipate to see what technology will bring and how brands will adapt and embrace the endless digital possibilities.
