Thanks to Google alerts and social media updates, it’s easy to keep an eye on the competition: you know when they publish a new article, where they fall in search results, and how many times their latest post has been retweeted. But this information is just the end result for their digital marketing efforts. If you want to truly beat out the competition, you need to know how they got to this result.
“Investing a little time and the right tools will not only let you leverage what your top competitors are doing, it can act as a springboard to quickly catch up to them, and then allow you more time to focus on outperforming them.” Says Brian Sutter, Director of Marketing at Wasp Barcode Technologies
You need to discover the ingredients to their secret digital marketing sauce. Welcome to the world of digital espionage. Don’t worry; I’m not suggesting you hack into a competitor’s system – which would not only be illegal but also unethical! You should, however, take advantage of free (or low-cost) tools that are completely legal (and your competition is likely already using). From uncovering the competition’s top-secret keywords to tapping into their networks and influencers, these tools are a must-have resource in today’s hyper-competitive digital marketplace…
Digital Espionage 101: Tools for Outsmarting the Competition
