Some businesses only market to one type of customer – either B2B or B2C – but some have the difficult job of tailoring email marketing campaigns so as to appeal to both. You need to know the best practices for designing email marketing campaigns for both B2B and B2C customers, as well as getting into the mind-set of your recipients. Here are a few things to start mulling over…
Logic vs. emotion
This is the most crucial difference between the way B2B and B2C customers will respond to your email. Business customers are more likely to want the facts – high quality information and a unique insight into an area they’re interested in. They want value, and content that appeals to their logical, reason-based thinking…
