7 Graces Founder Lynn Serafinn strips marketing back to basics and explores how to ‘be’ an ethical marketer before attempting to ‘do’ ethical marketing.
Hi everyone. I haven’t been blogging much in August, as I was travelling and taking some much-needed time off. But I’ve started to make the transition back down to the so-called real world now and will be getting back to writing (although, just so you know, we won’t be back on a regular schedule with this blog until September).
Since I’ve come back from holiday, my colleague Nancy Goodyear and I have been working on the revamping of our 7 Graces course Foundations of Ethical Marketing. We piloted that course last year with a group of 12 people; subsequently, we ran a pilot of its follow-on course Applications of Ethical Marketing with a smaller group, who recently completed the course. We’re now preparing the Foundations course for release to the general public, with the aim of taking enrolments for it in September and starting the course in early October (click her to register for a free information call about it)…
