As content marketing becomes an increasingly popular medium for boosting brand awareness and search engine optimization, misconceptions can sometimes arise regarding the best way to implement such a strategy. Content marketing can no doubt be powerful. AOL reports that 27 million pieces of content are shared daily. It is important to recognize that a magical solution will not automatically deliver the desired results. Instead, it requires both time and effort to be truly effective. Below are some of the most common myths regarding content marketing.
The More the Merrier
This may be true when planning a party, but not so when developing a content marketing strategy. Content is certainly valuable. It is vital to ensure that you do not run the risk of having too little content. Even so, it should be recognized that quality is still more important than quantity. An article that is 1,000 words in length but does not provide any true value or relevance will be less effective and valuable than a 700-word detailed article that provides true value.
