We all have to start somewhere. Everyday is an epic battle against the goliaths in your market for you and your team. Maybe you’re the little guy or gal who’ve cornered your market in a geographic region, and the giants have decided your pastures look attractive. Perhaps you fought and clawed your way up with dedication and focus on clients and prospects they’ve undervalued. In any case, your firm must have solid differentiators, focus and relevance, or you wouldn’t have made it this far.
Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. But what if you’re just getting started? What if you’re the underdog? You too can walk among the giants with the powerful slingshot of effective online marketing…
David and Goliath – Disruptive Growth Through Effective Online Marketing
