Too few marketers truly use a data-driven content marketing strategy. Setting clear goals and using data as your guide ensures that you are developing the right type of content, getting it in front of the right audiences, and understanding its impact in a way that lets you continually optimize your strategy. I refer to this three-step framework as the three Cs: context, connections, and clarity – all of which are grounded in data.
Context
At the crux of data-informed design is a solid understanding of your target customers. The more you know about your audience, the better you will be able to develop relevant content that reaches and resonates with them at the moments that matter…
